About Us
OUR INTENTION
Mē the Label was created with a simple intention — to make statement jewellery feel luxurious, wearable and accessible.
We believe beautiful design shouldn’t come with a luxury price tag, and that everyday style deserves pieces that are thoughtful, expressive and made to last.
OUR STORY
Founded in 2019 by Gwen, Mē the Label grew from nearly two decades spent in the retail industry and a desire to bridge the gap between high-end aesthetics and true affordability.
What began as a small, curated collection has grown organically into a nationwide brand, proudly New Zealand owned and stocked in boutiques across the country.
The name “Mē” (pronounced “Me”) reflects what we value most — individuality.
Jewellery should feel personal. It should express who you are, how you feel, and how you choose to show up in the world.
OUR JEWELLERY
Each piece in our collection is thoughtfully created with trusted makers who share our commitment to craftsmanship, durability and modern design.
We focus on organic shapes, sculptural textures and timeless silhouettes — designs bold enough to make a statement, yet refined enough for everyday wear.
From jewellery to bags and seasonal accessories, every piece is curated to elevate your wardrobe without overcomplicating it.
Fashion-forward, accessible, and made to be worn on repeat.
Mè the label came to life in 2019.
The name Mè has no fancy sound to it. Pronounced as Me the label or MTL.
We are a small solely owned New Zealand business.
With the modern woman in mind, the range is handpicked to provide some fun and exciting options for any occasion. Versatile pieces to be worn your own way.
We are now officially stocked in 5 Auckland, NZ Boutiques for your in Store Experience.
